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Our workCase study

Styled Spaces Content Studio.

Where the articles get made.

The dashboard behind the Styled Spaces site, taking each article from idea to published. We built it for the same client as the website.

  • Client
  • Systems and automation
The Content Studio pipeline: interior design articles as cards in columns for ideas, outline, draft and review.

01/The need

What changed.

Before

After

01Running the site meant moving between separate tools for writing, ideas, Pinterest and the numbers.

After

Ideas, writing and Pinterest pins now run from one dashboard.

02/The build

What we built.

One dashboard for the writing, the planning and the pins.

  • The pipeline

    Every article on one board, from first idea to approved.

    Articles move through ideas, outline, draft and review, and each card is tagged with its category, so the owner can see what's next at a glance.

    • Start a new article from the board
    • A count at the top of every stage
    • A review stage before anything is approved
  • Topics and drafts

    Trending topics found, and first drafts ready for the owner to edit.

    A trend scan finds topics worth writing about, and drafts are generated and queued for the owner's review before anything goes further.

    • Run a trend scan at any time
    • Generate a draft from an idea
    • Drafts wait for review
  • Command Centre

    The home screen shows what needs doing next.

    Buttons to write an article, run a trend scan or generate a draft sit above the queue of articles that need attention.

  • Pinterest

    Pins made for the site, approved before they go out.

    Pin designs come in two versions to compare, and only the ones the owner approves are sent to Pinterest.

“They built both my blog website and a fully integrated backend dashboard that has completely streamlined my workflow, from trend analysis and article writing, through to publishing content and generating supporting social media assets for promotion.”
Nicky, Styled Spaces Co, on Trustpilot

03/Screens

Inside the dashboard.

  • The Content Studio Command Centre: quick actions to write an article, run a trend scan or generate a draft, above a queue of articles that need attention, each tagged with its stage.

    The Command Centre

    Every article in the queue shows its stage and its category.

  • The Content Studio Pin Factory: two generated Pinterest pin designs showing paint swatches, each with approve, edit and reject buttons.

    The Pin Factory

    Two versions of each pin side by side, each with approve, edit and reject.

04/Start a project

Tell us what's slowing you down.

On a free 30-minute call we go through it together, and you leave knowing where we'd start.